Our Mission & Values
Our Why
Most leadership programs teach the wrong thing.
They build skills — communication, delegation, strategic thinking, executive presence. Those skills matter. But almost no program addresses what happens when pressure peaks and those skills become inaccessible — when a capable leader freezes, reverts to firefighting, or keeps making the same reactive mistake despite knowing better.
That’s the problem we built Awakening Performance to solve. Not a lack of capability. A lack of access to it.
The Challenge
High-stakes leaders aren’t struggling because they don’t know what to do. They’re struggling because cognitive load — the constant pressure of decisions, ambiguity, and urgency — cuts them off from the judgment they’ve spent decades building.
The result isn’t just burnout. It’s slower decisions, avoidable mistakes, eroded trust, and teams that can feel when their leader isn’t fully present. These aren’t wellness issues. They’re business risks.
And the tools available — meditation apps, executive coaching, EAP programs — treat the symptoms. None address the underlying mechanism: how to restore access to clear thinking when it matters most.
Our Mission
We give leaders the system to think clearly under pressure.
Through the G.E.A.R. framework — developed across 25 years of executive leadership and grounded in neuroscience research on high-performance decision-making — we work with C-suite leaders, senior executives, and founders in cybersecurity, legal, risk management, and high-growth environments where cognitive load isn’t an occasional challenge. It’s the operating environment.
This isn’t mindfulness. It’s performance infrastructure.
Unlock Your with our Leadership Programs
Transform your workplace with Mindful Corporate Mastery.
We empower professionals and teams to lead with clarity, emotional intelligence, and high-performance habits. Our programs combine decision-making frameworks with mindfulness rooted in real-world work challenges and designed to help leaders and employees make better decisions, reduce burnout, and drive sustainable results.
Learn how to cultivate a thriving, innovative, and harmonious work environment.
Decision Clarity Lab
Clarity for Leaders
Awakening Performance Program
1:1 Mindfulness Leadership Coaching
Key Benefits of Clarity at Work
Meet Our Experts
Meet the Team
Lisa Larson
Co-Founder & CEO
After 25 years leading professional services organizations at Dell, Rackspace, and Experian — including growing a startup-acquired team to $22M in recurring revenue — Lisa learned something most leadership programs never teach: under enough pressure, even experienced leaders lose access to the judgment they’ve spent decades building.
She left corporate to build the program she needed and never found. Awakening Performance is the result.
When not working, you can find Lisa running, exploring new meditation techniques, or mentoring others on their personal and professional journeys. Her mission is to inspire individuals to achieve balance, purpose, and excellence in all aspects of life.
Rasha Proctor
Co-Founder & Chief Mindfulness Officer
A true practioner with a deep passion for yoga and meditation, it became clear there is a unique value in empowering professionals and organizations to integrate holistic wellness practices with modern workplace dynamics.
Rasha is a results-driven leader with extensive expertise in account management, SaaS, and client success. With over 20 years of experience, Rasha has consistently delivered exceptional results across diverse industries by blending strategic vision with collaborative leadership. From driving customer retention and advocacy to managing multimillion-dollar portfolios, her career has been defined by an unwavering commitment to excellence and innovation.
Blending Corporate Expertise with Mindfulness
Rasha’s expertise is well suited to help individuals and teams cultivate resilience, focus, and balance in their daily lives. Her approach combines evidence-based mindfulness techniques with strategic insights to foster healthier work environments, enhance team collaboration, and drive sustainable growth.
A Vision for Growth and Well-Being
Rasha’s mission is to inspire a new era of corporate leaders and employees that prioritize well-being and mindfulness without compromising performance.
When she’s not leading initiatives or practicing mindfulness, Rasha enjoys exploring innovative wellness practices, and finding new ways to create positive change in her community.
Get in Touch
Contact Us
Build Clarity Under Pressure
High-pressure environments demand clear thinking, sound judgment, and decisive action.
Whether you’re a founder navigating rapid growth, a leadership team facing complex decisions, or an organization looking to reduce decision friction and strengthen performance, we’d love to learn more about your challenges.
Reach out to discuss:
• Leadership Clarity Workshops
• Founder and Executive Team Programs
• Awakening Performance Cohorts
• Speaking Engagements and Keynotes
• Leadership Offsites
• Custom Programs for High-Pressure Teams
Tell us a little about your organization, the challenges you’re facing, and what outcomes you’re hoping to achieve. We’ll schedule a conversation to explore whether Awakening Performance is the right fit.
Less noise. Better thinking. Better decisions.
Complete the form below and we’ll be in touch soon.